Old Spice Guy Posts Responses to Tweets… In real time

If you were on the internet on the Wednesday, you have probably noticed how hyped up people were about Old Spice. The reason for that was that the Old Spice guy was standing on a bathroom set in a towel answering people’s tweets in real time. Once I saw this, I was jumping off the walls surprised on how awesome of a marketing strategy this was. It wasn’t just up-to-date, it was genius.

The Old Spice guy is Isaiah Mustafa, an NFL wide receiver turned actor. Yesterday, he ended his responses after a total of 184 videos. The videos were made in response to user comments posted on Reddit, Twitter, and Facebook and if you were lucky, you would get a hilarious response within an hour.

Yesterday, I read a great article on ReadWriteWeb titled “How the Old Spice Videos Are Being Made” Which explains how tech geeks and marketers (from Wieden + Kennedy) can collaborate by collecting the data, writing the scripts, collecting props, and filming the response all within a short period of time.

Here’s just a taste of the videos they posted. This is the conclusion video, but still pretty funny:

You can check out the rest of the Old Spice response videos here.